New Tool To Beat Nuisance Marketing Callers

A new online tool has been created to let householders complain more easily if they are being plagued by nuisance marketing calls.

Consumer group Which? is directing complainants to the relevant regulator’s complaint form via its own website to gather the evidence required for enforcement action.

A survey by the watchdog found 85% of householders had received a nuisance call on their landline within the space of one month, but only 17% made an official complaint.

Which? executive director Richard Lloyd said: “Consumers are completely fed up with nuisance calls, but often don’t know who to complain to, or they think nothing will happen if they do.

“Our new complaints tool will take the confusion and hassle away, and helps people register their frustration with unwanted calls.

“If more consumers complain, it will send a clear message that more needs to be done to stop unwanted calls and texts.”

He added that new laws and new technology to tackle the menace of nuisance calls and texts was needed.

Communications minister Ed Vaizey said: “Nuisance calls are a menace. At best, they’re an irritation, but at worst they can cause real misery.

“The more people complain, the more evidence regulators can have to take action against the companies breaking the law.”

The Telephone Preference Service (TPS), which allows consumers to opt out of receiving telemarketing calls, also welcomed the initiative.

TPS head John Mitchison said: “By law, companies cannot make unsolicited calls to people registered with the TPS.

“The TPS is effective at stopping unsolicited live calls from reputable and responsible companies that screen their contact details against its ‘do not call’ list of more than 18 million private household and mobile numbers.”